Meet Jamie Volkert – The Woman Shaping Mercer County’s Travel and Tourism Future
There’s a buzz in Mercer County—and it’s more than just local. With the launch of a brand-new Travel and Tourism Division, the region is on the brink of a tourism renaissance, and at the helm of it all is Jamie Volkert, Executive Director of Mercer County’s Travel and Tourism.
In this episode of The Jersey Buzz Podcast, we sit down with Jamie to talk about her deep Mercer County roots, her creative spark from her days managing Palmer Square in Princeton, and her exciting new role in shaping how locals and visitors experience everything this vibrant county has to offer.
From world-class parks, trails, and recreation to history-rich Revolutionary War landmarks and a booming craft brewery scene, Mercer County is more than just a place—it’s an experience.
Some highlights from our conversation:
- Why Mercer County is poised to become the Farm-to-Table Capital of the East
- Behind the scenes of the new Tourism Passport program (hint: breweries, badges & prizes!)
- Plans for the 250th Anniversary of the United States – and how Mercer County will take center stage
- The growing power of hyperlocal travel and the economic benefits of “staycations”
- How Jamie’s new division is connecting towns, businesses, and visitors in totally new ways
This isn’t just about attracting outsiders—it’s about helping locals rediscover their own backyard.
🔗 Want to get involved or submit your business or event?
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Stay tuned for the launch of VisitMercer.com and the Mercer 250 website this July 2025
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Whether you’re a resident, a small business owner, or a curious traveler—there’s never been a better time to explore Mercer County.
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